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DOI: 10.1365/s40111-008-0092-8
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comme ntar y
The New BMW 7 Series The Contemporary Luxury Sedan As a flagship of the brand BMW every new 7 Series wakes up to big expectations – in customers, journalists, employees and colleagues within the automobile branch. Like no other vehicle the new 7 Series embodies the technological leadership claim of the BMW Group. As an innovation bearer he serves as a signpost for the coming vehicle generations and makes the future of the automobile a piece far already today experienceable. With the fifth generation now of the 7 Series BMW has created a new interpretation of style, luxury and driving experience. His design connects elegance with powerful sportiness in perfect harmony. Behind the steering wheel the 7 Series offers a driving feeling which still strengthens the external impression. The 7 Series was always the dynamic among the luxury sedans and with the new model we put once more the benchmark. Powertrain, chassis and control systems allow a harmonious combination of driving dynamic and comfort. For the first time we have combined the optional available active steering system with an integrated rear-axle steering system. The result: Steering comfort and agility with low speeds as well as driving stability in highly dynamic driving situations. Beside comfort and driving dynamics the active safety reaches a new level by interlinking innovative driver assistance systems. Head-Up Display, Active Cruise Con-
trol with Stop & Go function, Lane Change and Lane Departure Warning as well as the world novelty BMW Night Vision with pedestrian detection relieve the driver clearly. With the control of vehicle functions the new BMW 7 Series does justice to his role as a pioneer. As his predecessor, that revo lutionized the interface between human and machine with the control and display concept BMW iDrive, the new 7 Series sets standards in terms of ergonomics, efficiency and functional logic. BMW is the first carmaker enabling unlimited Internet use in the vehicle via Connected Drive. With access to any website by iDrive and control display. The new 7 Series is not at least the most efficient vehicle in the luxury segment thanks to BMW EfficientDynamics. Both twin turbo engines as well as the new developed six-cylinder-diesel engine mark each the most economical engines in its class. In combination with the revised six-speed automatic transmission, an intelligent energy management and consistent vehicle lightweight design the BMW 730d undercuts the level of 200 grams CO2 per kilometer clearly – a value that has been considered as unrealistic in this class recently.
Dr.-Ing. Klaus Draeger Member of the Board of Management of BMW AG responsible for Development
In other words: The combination of its capabilities makes the new 7 Series the epitome of the contemporary luxury sedan.
ATZextra I November 2008
