INTERNATIONAL RESEARCH & OPINION

15

LUmmi

Regulatoru and Healthcare News Some DM programmes more attractive than others Disease management (DM) programmes for some diseases are more effective in marketing for enrollees than DM programmes targeting other diseases, according to the results of a survey* of 282 health maintenance organisations in the US. Percentage of HMOs' reporting that OM" programmes are useful marketing tools H'gn-nak pregnancy Dlabetas mellitus Breast cancer Asthma CHF

O ••

HIVtAIDS

Prostate cancer

Cepra •• ,on High chol •• taroi

HIgh blood pr •••ur. Arthritis AllergiC rhlnltl.

Peptic ulcer

o

,a

20

30

40

50

60

70

Percentage of HMOs • health maintenance organisations •• disease management congestive heart failure

.o.

DM programmes for high-risk pregnancy, breast cancer, and diabetes mellitus are very effective in attracting and retaining enrollees, indicate the results [see figure]. In contrast, DM programmes for arthritis, allergic rhinitis, peptic ulcer disease and OSteOporoSIS are not thought to be effective in marketing for enrollees. The survey also found that doubts exist about the cost effectiveness of many DM programmes in progress.

* The survey was conducted by Decision Resources, Inc. Other datafrom this survey were published in PharmacoEconomics & Outcomes News 142: 3-4, 13 Dec 1997; 800458967.

Percentages of HMOs reporting that DM programs improved attraction and retention of enrollees by disease area, 1997. Disease Management News 3: 6, 10 Dec 1997 8006'4482

1173-5503I97/0143-000151$01.00C Adlslnternatlonal Limited 1997. All rights reserved

PharmacoEconomics & Outcomes News 20

Dec 1997 No. 143